White Cube Consulting

Workplace and Executive Coaching

Better Self Awareness = Better Performance.

Coaching gives someone protected, confidential time to think about and discuss how they work, normally with someone from outside the organisation who can sometimes ask the questions internal colleagues cannot. We provide coaching support to people at every level, from people in early stage careers, those stepping into their first supervisory role, through to senior leaders. Conversations are based around workplace challenges, practical issues and helping identify options for resolution.

White Cube Consulting workplace and executive coaching
30+ Years HR Experience
Entry Level to Senior Leaders
Supported by Belbin, DiSC & 360 Degree Feedback and more
In Person, Online & International

What Coaching Is and Is Not

Coaching is a structured series of one to one conversations about how somebody works, typically focused around identifying and resolving workplace based issues and challenges, such as behavioural style, impact on others, decisions made, and difficult situations.

Support is always practical and forward looking. A coach does not provide the answers, they help the individual figure out their own answers and act on them.

Coaching works well because it is always confidential and the person asking the questions normally has no direct involvement in the operations or politics of the team or organisation.

Many people at work may have nobody who provides honest, constructive feedback to help them understand how they may come across. Coaching helps fill that gap.

White Cube Consulting are not counsellors or therapists. We offer professional workplace coaching, focused on improving capability, behaviour and performance at work. Therapy and counselling are better suited to addressing psychological difficulties, past trauma and clinical mental health concerns, and always best delivered by properly qualified professionals. Where it becomes clear that somebody would benefit from therapeutic rather than workplace coaching support, we will always say so and can suggest any appropriate referral.

The Coaching we provide is focused on how someone performs at work.

It should never be a substitute for proper line management support and development.


Why Organisations Ask for Coaching

We are usually approached for one of these main reasons and sometimes more than one can apply.

Personal development for an individual with potential
To support a wider development programme
Alongside team development, after a profile review or team session
Supporting somebody whose performance or behaviour needs to improve
Settling a newly promoted manager into a bigger role
Helping a manager or leader act on the findings of a 360 degree report

Coaching is often assumed to be for executives. In our experience it can be equally valuable at an earlier career stage. The people we coach range from early stage careers, employees in their first supervisory post, managers running functions and leaders running businesses.


How a Coaching Engagement Works

We keep our approach simple and any up front commitment is normally minimised to an introductory session. This helps evaluate whether the employee / coach fit is right, and to check that coaching is the correct approach before continuing with any additional development orientated sessions.

So, we normally start with one session. The first conversation is used to establish the relationship, draw out key issues and opportunities from the individual’s own perspective, and begin to scope out the next steps and an early stage action plan. It also can settle something more fundamental: whether the person actually wants to receive support. Coaching only works well with a willing participant, so we are always keen to establish this in session one if we can.

Typically, we offer around three to five follow on development sessions depending on the defined need. Each session normally runs to around an hour and a half, usually a couple of weeks or so apart. This gives the employee some time to take on board any discussion, learning and to action anything required between sessions.

Preparation, follow up notes / action write ups are included in any coaching session costs.

Sessions are scheduled around operational requirements. We prefer in person sessions where practical, but can also work via Teams or Zoom. Recent coaching assignments have included individuals based in Aberdeen, London, Mexico and offshore. Where a conversation is better held away from somebody’s own workplace, we can also provide a private meeting room available for hire at our Union Street offices in Aberdeen.

If further support may be useful at the end of any initial block of sessions, we always agree it separately and get client sign off. We never try to sell open ended coaching retainers.

Progress is typically judged on any tangible outputs, what the individual says has changed, and what their line manager or HR has observed.


What We Offer

Coaching support is rarely delivered as a purely stand alone service. Coaching conversations can be considerably more effective when supported by objective evidence or when enhanced by additional development interventions.

One to One Coaching

Confidential individual coaching built around the person’s own goals. Common areas we cover include interpersonal communication, handling difficult conversations, delegation, confidence, professional standards, and the impact somebody’s behavioural style may have on the people around them.

Coaching with 360 Degree Feedback

A customised 360 report helps gather honest, structured feedback from colleagues, line managers and direct reports. We deliver an initial feedback session, help the individual make sense of the report without becoming defensive, then provide development based coaching to help address any priority areas the employee wants to work on.

Coaching with Behavioural Insight

Reports such as Belbin, DiSC leadership and management styles, management judgement scenarios and a range of other validated profiles can be selected to best support the individual and any issues at hand. As an independent consultancy we are not tied to one provider, so we always aim to find the best report for the person and the need.

Group and Programme Coaching

Where support for a wider team or management population is required, we can run 360 reports and provide feedback for each person, followed up by individual coaching support. We also provide behavioural team profiles like Belbin, our own bespoke team effectiveness report and facilitated workshop and action planning sessions.


Coaching Two People Through a Working Relationship

Not every coaching request is about one person. Sometimes two perfectly capable colleagues simply don’t get on with each other, and the impact of that on a team can be considerable.

For interpersonal conflict related situations we sometimes take a different approach. Each person is provided with a behavioural profile and an individual session first, to allow them to describe the situation from their own perspective objectively and without prejudice.

A joint session then follows, carefully structured to help raise the issues constructively and start to find common ground that both parties can work towards. Further individual or joint sessions can be arranged depending on any needs identified, with progress checked and monitored throughout. Behavioural profiles can be particularly useful in this scenario, because they can help facilitate discussions about differences in working behavioural style using a common language. And there is no right or wrong style, just different.

Joint coaching can be a great deal cheaper, and considerably less damaging, than losing either employee.


What People, Teams and Organisations Gain

A clearer and more honest picture of how employees come across at work
Practical strategies individuals buy in to and work on
Difficult conversations which are managed, not avoided
Newly promoted managers settled quickly into new roles
Visibility of the organisation investing in people, not just processes
Capability and employees retained who may otherwise have exited

Coaching - Sector Experience

Coaching support adapts well across sectors, because most of the underlying issues of communication, confidence, delegation and personal impact are commonplace regardless of the type of organisation. What can change are things like the operating context or culture, and understanding that matters.

Our experience as an Aberdeen based consultancy extends across a wide range of sectors including;

Energy / Oil and Gas / Renewables
Drilling and Offshore Operations
Engineering
Aviation and Marine Services
Manufacturing
Food / Drink
Professional Services
IT / Technology
Public Sector
Charity / Not for Profit

Several examples of coaching work we have delivered can be found on our case studies page, including individual executive coaching, new leader programmes and 360 Degree Feedback based coaching across groups of managers.


Why Organisations Choose White Cube

Over thirty years in HR, development and people assessment
Coaching supported by objective evidence, not just opinion
Member of the British Psychological Society, qualified to EFPA Level 1 and Level 2
Belbin accredited, DiSC and Discflow certified, CIPD qualified
Independent of any single assessment provider
A minimal commitment with no open ended retainers

Frequently Asked Questions

What happens in the first coaching session?

The first session helps establish the relationship, understand the situation from the individual’s own perspective, identify the main issues and opportunities that matter most to them, and begin to shape a way forward and action plan. It is used to check whether coaching is the best support method. If somebody has been “conscripted”, rather than “volunteered”, it tends to become clear quite quickly. We would rather address and try and rectify this than “soldier” on for the sake of it.

What does the line manager or HR get told?

The content of a coaching conversation always stays between the coach and the individual unless they give their explicit permission to share something. What is shared with the organisation is normally limited to broad development themes, progress against the agreed focus areas, and whether the sessions are being effective. At the end of the process we also ask the line manager or HR what difference, if any, they have noticed. Individuals are told exactly what will be reported back before any coaching begins, as without that clarity it’s difficult to build trust.

Does coaching work if someone has been told to attend?

It can, but only if the person comes round to wanting support. Somebody acting defensively at the start of the process is quite common, particularly where performance or behaviour has already been raised with them. A good introductory session will often set them at ease and help move them from being defensive to starting to open up to receiving support. If somebody remains unwilling, we tend to find that arranging more sessions may not change that. So we will always have a very honest conversation and let you know if we can, or cannot, help.

Can coaching be delivered online or overseas?

Yes. We coach in person whenever practical and also over Teams or Zoom for remote sessions, including individuals based outside the UK. In practice many coaching engagements can become a mix of both, arranged around the individual’s travel and work commitments. Online coaching works perfectly well for most situations, although a first session in person is valuable where it can be arranged.

Good people are worth the conversation

Whether you have one individual who would benefit from dedicated support, a newly promoted manager finding the step up harder than expected, or a group of leaders who have just received 360 feedback and need help acting on it, we can help.

Contact us for an exploratory discussion, always on a no obligation basis.